Philips launches distinctive new and fashionable look for entertainment
January 17, 2008
Philips has unveiled the Design Collection, a refreshingly distinctive new look for its latest range of consumer lifestyle entertainment products. Using materials that blend effortlessly into modern interiors. the Design Collection* enhances emotions as evoked by stunning design and immersive audio and visual content creating the ultimate in fashionable entertainment for the home.
Inspired by a desire to lead with emotion and readdress the dominance of technology and masculinity in home entertainment products, the new Design Collection seeks to create a better balance between function, emotion and technology. The minimalist design signature combines rounded curves with pure materials and light, creating a harmonious, luxury feel which blends effortlessly into its surroundings.
* Products featuring Philips’ new design identity include:
Flat TV (7000, 5000 and 3000 ranges)
Home theater system (9810, 8150, 8140, 7500, 6515, 3300-3500 range
Wireless Audio Center (7500)
Blu Ray disc player (7200)
Digital video player (DVP 5900 range, 4100)
Hard disc recorder (HDR 3800)
Wireless audio system (WAS6050)
Go Gear MP3 and MP4 players (SA43, SA65, SA52BT, and SA52 ranges)
Music Center (MCi500H)
“Design is about experience and consumers want products that combine purity and beauty and trigger their emotions,” said Stefano Marzano, CEO and Chief Creative Director at Philips Design. “We have created a collection that transforms the consumer’s space and enhances their entertainment experience, resulting in a Design Collection that is thoroughly distinctive in today’s cluttered consumer electronics world.”
Uniqueness and differentiation
Developed by the award-winning Philips Design, the innovation inspiring the new Design Collection was driven by research revealing that consumers are looking for products with more emotional value - products that have more personal meaning and contribute to the harmony of their environment. “Consumers are frustrated and confused by the so-called “sea of similarity”, where all products look alike – masculine, technical and monotonous. They want outstanding products that are advanced and beautiful,” said Andrea Ragnetti, CEO of Philips Consumer Lifestyle Sector. “We want to help simplify their lives through unique and highly differentiated design by creating experiences, seducing the senses and bringing emotion into the world of technology”.
Products will be available in the first half of 2008. For more information about the new Design Collection
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